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This is something that all South Africans can be proud of since we remain a relatively young democracy. These figures tell us that South Africa is a visible nation brand amongst the global community of nations. What do these numbers tell us about South Africa as a nation brand? These are divided into sub-pillars: tourism, market, governance and people & skills. The study measures a nation brand across the following pillars: goods & services, investment and society. Brand Finance measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world’s largest companies. According to this list, South Africa is the 37th most valuable nation brand in the world with a nett nation brand value of US$ 225 billion. The Brand Finance list of the 100 most valuable nation brands was also released in October this year. South Africa’s performance in each of these areas earns it the position of 7 in terms of safety and rule of law (up from position 8 in 2014), 4 in terms of participation and human rights, 2 in terms of sustainable economic opportunity and 6 in terms of human development, in Africa. This Index looks at the performance of African countries in the areas of: safety and rule of Law, participation and human rights, sustainable economic opportunity and human development. The Mo Ibrahim Index on African Governance saw South Africa holding steady at number 4 of 54 countries on the continent. South Africa has also improved in the areas of: macro-economic environment (up 4 places), higher education and training (up 3 places), and business sophistication (up 2 places) while dropping in the area of infrastructure (down 8 places), institutions (down 2 places), goods market efficiency (down 6 places), financial market development (down 5 places) and market size (down 4 places). To summarise, South Africa’s biggest improvements come in the areas of: health and primary education (up 6 places), labour market efficiency (up 6 places), technological readiness (up 16 places), and innovation (up 5 places). This is attested by South Africa’s performance in the World Economic Forum’s 2015 Global Competitiveness Index which placed the country within the top 50 most competitive nations in the world and the second most competitive on the continent. The South African nation brand’s dynamism and resilience has withstood a challenging year and has remained strong. Mr Kingsley Makhubela : CEO of Brand South Africa